How Mapindata uses Echo's real-world data to enrich behavioral analytics
Mapindata helps FMCG and HoReCa brands uncover where people live, work, and spend - using Echo’s POI and mobility data to power segmentation, targeting, and growth.
Mapindata, a Turkey-based analytics company, is redefining how consumer brands understand and act on customer behavior, not by competing in the data space, but by building innovative analytics products on top of it. With Echo’s POI and human mobility data as the foundation, Mapindata enables clients in FMCG and HoReCa sectors to activate highly customized, location-aware insights that power CRM segmentation, strategic targeting, and market expansion.
From assumptions to accuracy: The shift to Echo
Before partnering with Echo, Mapindata’s ability to deliver audience insights was limited. Without access to structured POI and high-quality mobility data, much of their analysis relied on manual interpretation and generalized assumptions. This constrained the granularity of insights they could offer, resulting in broader, less actionable outputs for their clients. Echo’s datasets allowed them to move beyond guesswork and toward a repeatable, data-backed approach that delivers precision at scale.
Turning high-quality data into high-value intelligence
‘Echo gives us the foundational POIs and mobility signals, and we layer our own models, logic, and labelling to build a full behavioral picture.’
By using Echo’s POI dataset as an anchor, Mapindata identifies not just where people go, but why they go there and what that says about their preferences. Combined with timestamped mobility data, their team maps customer journeys across time: T-1 (where users were before), T0 (the POI of interest), and T+1 (where they went next). This allows for accurate profiling of living zones, work zones, and habitual patterns.
Built for activation, not just observation
Mapindata delivers more than dashboards. Their outputs are activation-ready. Instead of raw heatmaps or aggregate charts, clients receive structured behavioral segments—ready to inform media buys, loyalty programs, or site planning.
The focus isn’t on footfall volume. It’s on intent, routine, and lifestyle relevance. That’s where Echo’s data infrastructure becomes a strategic differentiator.
Winning deals with data trust
That clarity is winning business. In a recent competitive pitch to their multinational beverage client, Mapindata went head-to-head with a rival vendor and won. The reason: a cleaner, more defensible behavioral analysis powered by Echo’s real-world data.
Conclusion
Mapindata is building a scalable framework for behavioral analytics; one that clients trust not just for insights, but for growth. With Echo as their data foundation, they’ve unlocked a replicable model: one that transforms raw signals into actionable customer intelligence.