FMCG.

Analyze POS foot traffic, consumer preferences, and purchasing patterns. Champion demand sensing, improve customer engagement, and reduce costs.

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Identify high-potential sites for new retail stores

Leverage granular-level footfall and demographic data to find prime locations for new retail sites. Optimize your store network with insights into local consumer demand, home locations, and competitive landscape.

Pinpoint locations

Utilize detailed footfall and demographic data to identify locations with significant consumer interest to ensure new stores open in areas with strong sales potential.
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Guarantee minimal overlap with existing store footprints

Analyze location data to position new stores in underserved areas, preventing cannibalization and maximizing the reach of your retail network.

Increase long-term store profitability

Use data-driven insights to select sites that align with local demand, supporting sustainable store performance and high customer engagement over time.

Optimize inventory and supply chain management with demand insights

Use geospatial data to sense consumer demand patterns and streamline supply chain operations. Analyze foot traffic, demographics, and regional consumption habits to strategically align inventory with demand and reduce supply-related risks.
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Improve inventory allocation

Align stock levels with demand patterns in each region, reducing waste and ensuring that stores have the right products to meet local needs.

Reduce stockouts and overstocking

Forecast demand with accuracy, minimizing out-of-stock situations and overstock issues to maintain customer satisfaction and operational efficiency.

Enhance supply chain agility

Respond to shifts in consumer behavior, leveraging geospatial insights to adjust supply flows and keep pace with dynamic market conditions.

Target optimal locations for field teams

Use footfall data to prioritize high-impact areas for field reps. Identify locations with high customer traffic, maximizing outreach and ensuring a stronger in-market presence with efficient use of resources.
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Strengthen field team efficiency

Prioritize locations with high customer activity, allowing field teams to focus on high-impact areas and improve overall productivity in outreach efforts.

Maximize resource coverage

Direct resources to high-traffic zones to boost market penetration and ensure field reps are present where customer engagement is highest.

Reduce unneeded resources

Use footfall data to eliminate time spent in low-traffic zones, optimize resource allocation, minimize waste, and improve cost-effectiveness.

The best decisions are made with Echo.

"

Our challenge was to find mobility data that seamlessly integrates with our users' GIS workflows.

Echo Analytics, which provides a database of businesses and stores enriched with mobility analysis, was the ideal solution.

Jaime Nieves
-
Data & Location Services
Esri

Make better decisions with Echo.

Empower your business with Echo location intelligence today