FMCG.
Analyze POS foot traffic, consumer preferences, and purchasing patterns. Champion demand sensing, improve customer engagement, and reduce costs.
Better decisions, better outcomes.
Identify high-potential sites for new retail stores
Use detailed footfall and demographic data to identify prime locations for new retail sites. Optimize your store network with insights into local demand, consumer home locations, and the competitive landscape.
Optimize inventory and supply chains with demand insights
Leverage geospatial data to understand demand patterns and optimize supply chains. Analyze foot traffic, demographics, and regional consumption to align inventory with demand and minimize supply risks.
Target optimal locations for field teams
Utilize footfall data to target high-impact areas for field reps. Focus on locations with high customer traffic to maximize outreach, strengthen market presence, and optimize resource use.
Identify high-potential sites for new retail stores
Leverage granular-level footfall and demographic data to find prime locations for new retail sites. Optimize your store network with insights into local consumer demand, home locations, and competitive landscape.
Pinpoint locations
Utilize detailed footfall and demographic data to identify locations with significant consumer interest to ensure new stores open in areas with strong sales potential.
Guarantee minimal overlap with existing store footprints
Analyze location data to position new stores in underserved areas, preventing cannibalization and maximizing the reach of your retail network.
Increase long-term store profitability
Use data-driven insights to select sites that align with local demand, supporting sustainable store performance and high customer engagement over time.
Optimize inventory and supply chain management with demand insights
Use geospatial data to sense consumer demand patterns and streamline supply chain operations. Analyze foot traffic, demographics, and regional consumption habits to strategically align inventory with demand and reduce supply-related risks.
Improve inventory allocation
Align stock levels with demand patterns in each region, reducing waste and ensuring that stores have the right products to meet local needs.
Reduce stockouts and overstocking
Forecast demand with accuracy, minimizing out-of-stock situations and overstock issues to maintain customer satisfaction and operational efficiency.
Enhance supply chain agility
Respond to shifts in consumer behavior, leveraging geospatial insights to adjust supply flows and keep pace with dynamic market conditions.
Target optimal locations for field teams
Use footfall data to prioritize high-impact areas for field reps. Identify locations with high customer traffic, maximizing outreach and ensuring a stronger in-market presence with efficient use of resources.
Strengthen field team efficiency
Prioritize locations with high customer activity, allowing field teams to focus on high-impact areas and improve overall productivity in outreach efforts.
Maximize resource coverage
Direct resources to high-traffic zones to boost market penetration and ensure field reps are present where customer engagement is highest.
Reduce unneeded resources
Use footfall data to eliminate time spent in low-traffic zones, optimize resource allocation, minimize waste, and improve cost-effectiveness.
The best decisions are made with Echo.
"
Our challenge was to find mobility data that seamlessly integrates with our users' GIS workflows.
Echo Analytics, which provides a database of businesses and stores enriched with mobility analysis, was the ideal solution.
Esri
Make better decisions with Echo.
Empower your business with Echo location intelligence today