FMCG.
Analyze POS foot traffic, consumer preferences, and purchasing patterns. Champion demand sensing, improve customer engagement, and reduce costs.
![a women inside a grocery store holding a green basket](https://cdn.prod.website-files.com/65796c4ba052a4341a7c50e1/659564658f32d6d89b9e9157_FMCG.jpg)
Better decisions, better outcomes.
![Map showing the performance of different POS locations](https://cdn.prod.website-files.com/65796c4ba052a4341a7c50e1/65f4246006597df918185425_demand%20sensing%20FMCG.png)
Eliminate guesswork
Sense consumer demand with precise geospatial data for supply chain optimization. Analyze POS foot traffic, demographics, consumption patterns, and competition to make proactive customer-centric decisions.
Quantify halo and cannibalization effects
Analyze demographic purchasing to align with your supply plan, and effectively balance new locations with existing ones.
![Map showing halo and cannibalization effects](https://cdn.prod.website-files.com/65796c4ba052a4341a7c50e1/65f42600404392e30afba71c_halo%20and%20cannibalization.png)
![Map showing footfall attribution for maximizing location profitability in FMCG](https://cdn.prod.website-files.com/65796c4ba052a4341a7c50e1/65f4465e88830b2501baf131_pos%20analysis.webp)
Maximize location profitability
Analyze foot traffic at POS to identify profitable locations. Using our mobility data and demographic insights, understand local market dynamics and consumer behavior, and plan inventory distribution.
Grow your market reach
Analyze consumer behaviors and preferences in different regions. Identify new market opportunities and assess competitor landscapes for strategic expansion.
![Map showing how to pick your next location for your store depending on foot traffic of a city](https://cdn.prod.website-files.com/65796c4ba052a4341a7c50e1/65f4465e67ea470f3430bef2_store%20location.webp)
The best decisions are made With Echo.
Our challenge was to find mobility data that seamlessly integrates with our users' GIS workflows.
Echo Analytics, which provides a database of businesses and stores enriched with mobility analysis, was the ideal solution.
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Make better decisions with Echo.
Empower your business with Echo location intelligence today