Sales is about relevance

At Echo, we believe sales isn't about volume. It's about relevance.

Too often today, salespeople cast a wide net, reaching out to anyone with a LinkedIn profile and a job title. It’s aimless, impersonal, and frankly, it’s lazy.

At Echo, we don’t contact everyone. We don’t use automation to blast generic messages. We don’t waste people’s time.

We choose who we prospect carefully. It’s because we believe we can actually help them. Not “sell to them.” Help them.

That means:

• We do our homework
• We try to understand your world before we ask for your attention.
• We build every message based on what you might need and not what we want to pitch.

The Echo sales mindset

Our sales strategy is a mindset. A good salesperson for us possesses curiosity, masters organization, and is highly motivated.

However, this can only get you so far. To be great at sales, you have to care.

We don’t sell for the sake of hitting quota. We sell because we’ve spotted a real business need, and we believe we can make someone’s job easier, sharper, faster. That’s our bar.

We question what we do constantly. Is this message relevant? Did I really listen? Am I bringing something useful, or just adding noise?

And we live by the Four Agreements (yes, really):

1. Be impeccable with your word — Say what you mean. Follow through.
2. Don’t take anything personally — Rejection’s not about you.
3. Don’t make assumptions — Ask, clarify, then ask again.
4. Always do your best — Especially on the days it’s hard.

This is our daily compass. It keeps us honest, human, and focused on what matters.

Why is it different

We use the SPIN selling method, so every conversation starts with curiosity:

• What tools are you using?
• What’s frustrating you?
• What could be better?

Then (and only then) do we explore whether Echo’s data or insights can help.

Not a good fit? We’ll tell you.

Is your team already solving it well? Great, we’ll leave you with a sample or two for the future.

Movement data is serious, so we bring the human touch (and a little fun)

Echo’s tools are used by teams from different industries (FMCG,  Retail,  Advertising, Consultancy, etc). This is not because we chased them down, but because we showed up with real understanding and real value.

We know location data, dashboards, and performance metrics aren’t always fun. So we bring energy, humility, and respect to the way we sell. To us, prospects are not just another lead. They are someone we thought concretely about.

And that’s the kind of sales we’re proud of.