The 40% Problem: How Non-Addressable Traffic Is Destroying Publisher Revenue

40% of digital traffic is now non-addressable, eroding publisher CPMs and programmatic demand. Learn how identity resolution restores addressability—without cookies.

Monika Hriczucsah

Foot traffic analytics: How to protect privacy without losing accuracy

Foot traffic analytics drive decisions, but privacy and accuracy often clash. Learn how to balance both effectively.

Monika Hriczucsah

Latest publications

Beyond demographics: Why location-based audiences are driving better ROAS in 2026

Discover how privacy-first, location-based audiences using H3 cells and clean room analytics outperform demographics in ad targeting. Better ROAS starts here.

Monika Hriczucsah

A practical guide to benchmarking foot traffic with precision

Learn how to effectively benchmark foot traffic data to enhance business performance through strategic insights and actionable metrics.

Monika Hriczucsah

Customer Segmentation & Targeting

How POI data makes lifestyle clustering actionable

Discover how high-quality POI data powers lifestyle clustering, enabling smarter segmentation, location planning, and customer engagement strategies across industries.

Monika Hriczucsah

Looking for in-depth content?

Explore our eBooks and white papers

Driving Business Outcomes with Location Intelligence: Use cases across 7 key industries

Explore the power of location data as a crucial driver for modern businesses across seven key industries.

The value of processing data: Turning POIs into actionable insight

Understand the value of processing POI data for transforming it into actionable insights for businesses. Discover how Echo Analytics’ data processing method, including our approach to de-duplication, helps provide high-quality POI data.

Unlock the Power of POI Data: A Step-by-step Guide to Boosting Your Business

Discover how POI data can transform your business and give you a competitive edge. Join over 200 companies who are making better business decisions with Echo.

Location-Based Marketing

Transforming Commuter Flow Mapping with Mobility Data

Using mobility data and GIS to map commuter flows for smarter planning and site decisions.

Noyotzin Flores

Mobile location data for predictive analytics

Explore how mobile location data and predictive analytics enhance decision-making, optimize operations, and improve customer experiences across industries.

Monika Hriczucsah

5 best practices for geospatial data interoperability

Discover best practices for ensuring geospatial data interoperability, enhancing collaboration, and improving data quality across various industries.

Monika Hriczucsah

How Hedge Funds Use Foot Traffic and POI Data for Smarter Equity Signals

How hedge funds are leveraging brand-level POI data and foot traffic insights to detect early investment signals and sharpen market timing.

Miqdad Haidermota

Beyond the dashboard: What clients really need from a data partner

How Badr Zellou and Echo’s CSM team turn data complexity into confident client decisions.

Noyotzin Flores

3 ways footfall data improves retail decisions

Learn how footfall data can optimize retail decisions, from marketing strategies to enhancing customer experiences and boosting sales.

Monika Hriczucsah

Market Research

How mobile location analytics improves marketing

Explore how mobile location analytics enhances marketing strategies by providing insights into consumer behavior, targeting, and privacy compliance.

Monika Hriczucsah

AdTech & MarTech

Christmas ad season starts now: Why ad agencies are prepping Q4 plans early; and how Echo Analytics adds real-world precision

Ad agencies are locking in Q4 plans early, and real-world location data is now the line between broad spend and precise, outcome-driven targeting.

Miqdad Haidermota

Cross-visitation

What is cross-visitation data? How customer movement patterns drive real business outcomes

Learn how cross-visitation data shows where customers go before and after visits, helping brands, retailers, and consultants shape strategy and boost ROI.

Noyotzin Flores

Pedestrian flow data for smarter retail planning

Harness pedestrian flow data to optimize retail locations and boost revenue through informed customer engagement strategies.

Monika Hriczucsah

Location-Based Marketing

Why precision is the new reach: A marketer’s perspective on location data that performs

Learn why precision in location data now matters more than ever to marketers. Discover how accurate targeting drives campaign performance and ROI.

Monika Hriczucsah

The real value of flexibility, patience, and partnership in client success

How Echo’s Customer Success Manager Alessandro Frigerio creates an open environment for client feedback.

Noyotzin Flores

Location data is redefining customer segmentation

Explore how location data enhances customer segmentation, enabling businesses to target effectively, optimize operations, and improve marketing strategies.

Marc Kranendonk

How competitive heatmaps reveal what's driving POS performance

Explore how competitive heatmaps transform retail by optimizing point-of-sale success through geospatial data insights in and around store locations.

Marc Kranendonk

7 essential metrics for smarter retail location strategy

Explore essential metrics for retail location analysis to enhance store performance and drive data-driven decision-making.

Marc Kranendonk

Market Intelligence

Mobile location data vs. traditional demographic data

Explore the powerful synergy between mobile location data and traditional demographic data to enhance marketing strategies and improve customer engagement.

Marc Kranendonk

Bridging academia and industry: Echo's partnership with École nationale des ponts et chaussées on Smart Mobility

Read about our ongoing collaboration with École nationale des ponts et chaussées (ENPC) and how Danyang Sun has been working with students on practical geospatial applications.

Fixing a global POI supply chain for navigation

Discover how global tech platforms are streamlining their POI data supply chains to enhance navigation accuracy and reduce operational frictions.

Marc Kranendonk

Consultancies can win the bid with a data-rich proposal

Discover how Echo Analytics helped a consultancy win an RFP with a data-rich proposal.

Marc Kranendonk

Why we don't prospect everyone — and why that matters

Global Sales Strategy Manager, Landry Bournez explains the Echo approach to sales and prospecting.

Human mobility trends in retail competition

Explore how human mobility data is revolutionizing retail strategies, from optimizing store locations to understanding customer behaviors.

Marc Kranendonk

How FMCG brands use location intelligence to optimize retail presence

Discover how an FMCG giant expanded across Europe and Latin America with location intelligence.

Marc Kranendonk

Cross-visitation

Cross-visitation patterns in retail analytics

Explore how cross-visitation data transforms retail strategies by uncovering customer behavior, enhancing experiences, and identifying growth opportunities.

Marc Kranendonk

AdTech & MarTech

Echo Analytics joins IAB Europe’s Transparency & Consent Framework

Echo Analytics is an official member of the IAB Europe's Transparency & Consent Framework

AdTech & MarTech

Breaking through emerging markets with location intelligence for AdTech

Launching campaigns into emerging markets is no easy task. However, with location intelligence, the hurdle is a lot smaller.

Marc Kranendonk

AdTech & MarTech

10 uses for real-time location data in marketing

Explore innovative ways real-time location data can enhance marketing strategies, boost customer engagement, and drive better business decisions.

Marc Kranendonk

How GIS improves urban traffic flow

Explore how GIS technology revolutionizes urban traffic flow management through real-time data analysis and predictive modeling.

Marc Kranendonk

Solving EV range anxiety with smarter location data

The solution to range anxiety lies not just in bigger batteries, but a charging infrastructure built on location intelligence.

Marc Kranendonk

The business impact of high-quality POI data

High-quality point of interest data is a crucial and often overlooked component of location intelligence. It's the bedrock of data-backed decision-making.

Marc Kranendonk

5 ways geospatial data improves FMCG distribution

Unlock the potential of geospatial data to enhance FMCG distribution, reduce costs, and improve stock management for your business.

Marc Kranendonk

Location-based SWOT analysis for retail strategy

Unlock the potential of your retail strategy with a location-based SWOT analysis that combines data insights for smarter site selection.

Marc Kranendonk

Trump’s tariff on cars: How location data can guide EU automakers

A 25% tariff will hit foreign automaker's imports for the U.S. market. European automakers can adapt to these changes with geospatial data and location intelligence.

A changing European real estate market: How geospatial data can help

The European labor market is evolving, and the real estate industry can adapt to it with geospatial data and insights.

Marc Kranendonk

How to analyze seasonal travel behavior with geospatial data

Learn how to leverage geospatial data to analyze seasonal travel patterns and enhance business strategies across various industries.

Marc Kranendonk

The value of processing data: Turning POIs into actionable insight

Understand the value of processing POI data for transforming it into actionable business insights.

Marc Kranendonk

Cross-visitation

How cross-visitation insights improve marketing

Explore how cross-visitation insights enhance marketing strategies by analyzing customer behavior and optimizing targeting.

Marc Kranendonk

Choosing the perfect retail location with data-driven site selection

Explore the modern approach to retail site selection, focusing on data-driven strategies and advanced analytic tools for smarter decision-making.

Market Research

Location intelligence vs traditional market research

Explore the differences between location intelligence and traditional market research, including speed, accuracy, and real-world applications.

Louis Lamonerie

Unlock the power of POI data to boost your business decision-making

Discover how POI data can transform your business and give you a competitive edge.

Marc Kranendonk

The future of retail is omnichannel—and Nike is nailing it

Explore how omnichannel will be the dominant model in retail, how Nike has pioneered this innovative approach, and why geospatial data can take it to the next level.

Louis Lamonerie

Cross-visitation data: How it works

Explore how cross-visitation data reveals customer movements, enhances marketing strategies, and identifies partnership opportunities.

Marc Kranendonk

Industry trends for 2025: What to expect

Discover 2025's key industry trends and how retail, consultancy, AdTech, and FMCG sectors can leverage geospatial data to navigate and thrive this year.

Marc Kranendonk

Footfall Attribution

How to analyze foot traffic data for better ROI

Learn how to analyze foot traffic data to improve ROI by optimizing locations, enhancing customer experiences, and managing resources effectively.

Louis Lamonerie

Here's how to prep your supply chain for the holiday season

Discover how to save Christmas with foot traffic data that ensures optimal stock levels and resource allocation for the winter holiday rush.

Marc Kranendonk

AdTech & MarTech

Understanding human mobility patterns in AdTech

Want to discover how location data helps create better ads? Learn about mobility patterns and their impact on making smarter decisions in the AdTech sector.

Marc Kranendonk

Building state-of-the-art geospatial data visualization products at Echo Analytics

Revolutionizing geospatial data visualization with Echo Analytics' GeoPersona.

The more, the better? What we can learn from Foursquare’s open-source 100M POI dataset

Foursquare has launched an extensive open-source POI dataset—but is it a case of quality versus quantity?

Marc Kranendonk

How FMCG can apply location data in modern marketing

In an industry driven by speed and scale, location data provides a framework for strategic decision-making and delivers a competitive edge.

Marc Kranendonk

The essential criteria when choosing the right POI data

Explore five essential factors to guide your POI data purchase and help you select the ideal POI data provider for your needs.

Margaret Hoffecker

What we learned from SDSC 2024: How businesses can benefit from geospatial data

Discover how businesses can leverage geospatial data with our key takeaways from SDSC 2024 in New York.

Marc Kranendonk

Empowering forecasting strategies with advanced geospatial data insights

Explore how geospatial data insights help businesses make confident forecasting decisions

Marc Kranendonk

Segmenting satellite images using SAM and Grounding DINO

Read about segmenting satellite images using SAM and Grounding DINO for our data product, Shapes.

Gudmundur Heimisson

Echo Analytics X Snowflake: Seamless integration, limitless possibilities

Discover how the Echo X Snowflake partnership is opening up endless possibilities for businesses across the globe.

Shibanti Banerjee

Mapping success: Optimizing business strategies with geospatial data solutions

Explore how businesses can elevate strategies by weaving geospatial data solutions into their game plan.

Shibanti Banerjee

Footfall Attribution

The impact of foot traffic analytics on retail strategy

Discover how foot traffic analytics helps retailers understand their consumers while outmaneuvering their competitors.

Marc Kranendonk

AI’s impactful role in data processing

Discover how AI and machine learning have impacted Echo's data processing workflow and ability to empower business decisions with reliable and complete geospatial datasets.

Marc Kranendonk

Analyzing Overture Maps Foundation's Places data

OMF is a collaborative and innovative open-source platform for geospatial data. Data Analyst, Reza Tashakkori, assesses their places data as contributing feedback.

Reza Tashakkori

Visualize and target with precision: GeoPersona launches on the Echo Platform

Introducing GeoPersona on our new Echo Platform! Take your audience segmentation capabilities to the next level with customization and visual precision.

Vatsal Tolasaria

Data Enrichment

What is geospatial data? Unlocking the future through location-based insights

Geospatial data is more than coordinates; it’s the foundation of our increasingly interconnected world, it’s the information that tells us where things are and what they are.

Shibanti Banerjee

Navigating changes in a cookieless world

While Google’s changing plans for cookies might confuse everyone, those who utilize first-party data, invest in contextual advertising, and prioritize privacy will prosper.

Marc Kranendonk

H&M: Drops of footfall for June 2024

H&M's share price drops 14% after Q2 earnings: foot traffic data reveals impact of weather, competition, and changing consumer behavior on sales

Marc Kranendonk

GeoPersona interest segments up by 160%: Now reach your precise target audience with enhanced segmentation!

GeoPersona News! Reach and convert your target audience with our updated list of 118 segments, now including a brand new category: sports and fitness.

Shibanti Banerjee

AdTech & MarTech

Displayce’s DOOH campaigns powered by Echo’s POI data

Displayce becomes the first DOOH DSP to integrate Echo Analytics’ premium library of points of interest (POI).

Marc Kranendonk

Footfall Attribution

The Taylor Swift Eras Tour: It's a foot traffic Love Story

Discover insightful foot traffic trends from Taylor Swift’s Eras Tour. Explore the factors that drive visits to Paul bakeries, Sephora, and other major chains.

Marc Kranendonk

Demand sensing: Guarantee FMCG supply chain success with reliable location data

Explore how FMCGs can utilize demand sensing with reliable location data to transform supply chain management.

Shibanti Banerjee

How To lease commercial property with Echo Analytics data

Discover how location intelligence can significantly enhance your position during lease renegotiations and support your company's growth and long-term profitability.

Marc Kranendonk

Echo Analytics X Esri: Shaping the future of geospatial solutions

Echo Analytics partners with Esri to provide geospatial insights that drive business strategies across multiple industries.

Shibanti Banerjee

GeoPersona: Revolutionizing consumer insights with geospatial intelligence

Delve into how GeoPersona employs geospatial intelligence to enhance audience segmentation.

Alexandre Outman

Market Research

Echo Analytics partners with Snowflake: Geospatial data on the marketplace

Selected samples of our geospatial datasets are available on the Snowflake marketplace, giving clients insight into how Echo's datasets serve business needs.

Marc Kranendonk

The Future of AdTech: Privacy Evolution & Audience Segmentation

Through this article, Vatsal Tolasaria, Product Manager at Echo, shares his insights on the future of AdTech and the role location plays within it.

Vatsal Tolasaria

GeoPersona: Unlock Unparalleled Consumer Insights With Privacy-Focused Audience Segmentation.

Read about Echo's revolutionary new product for audience segmentation, GeoPersona. We are redefining the standards of segmentation with real-world mobility data.

Shibanti Banerjee

Unveiling the power of Site Selection: A comprehensive guide for diverse industries [2024]

Discover how site selection analysis is applicably used across various industries, uncovering how it helps businesses in these sectors make better decisions.

Marc Kranendonk

Future-proof your business for the cookieless world

The post-cookie world is on the horizon. It's time to innovate in the way companies connect and engage with their target audience while respecting privacy and providing value.

Shibanti Banerjee

Navigating the future: A 2024 guide to Points of Interest (POIs)

Welcome to our guide to Points of Interest (POIs) for 2024. Discover what they are, their value, applications, and more!

Marc Kranendonk

Master POI attributes: How to elevate your business with precise location insights

Understand the potential of your business with expert insights on POI attributes. Learn how leveraging precise location data can elevate your business strategies.

Shibanti Banerjee

Market Intelligence

What the competition isn’t telling you: Why smart businesses are prioritizing location intelligence.

Understanding your competition is key, and location intelligence is the secret weapon. Explore how geospatial data unlocks insights into market trends and competitor strategies.

Shibanti Banerjee

Echo Analytics acquires Dutch startup Roam.ai., opening doors to an unparalleled 360-degree Location Platform.

Echo Analytics acquires Dutch mobile location platform startup, Roam.ai.

Shibanti Banerjee

Echo Analytics partners with Crosswind: Uniting expertise. Amplifying impact.

Echo Analytics joins forces with Crosswind to unlock geospatial data's full potential and deliver unparalleled data solutions.

Shibanti Banerjee

Catchment Area analysis: What is it and how it can transform your business into a customer magnet.

Imagine the ability to tailor your marketing strategies, store layouts, and operating hours to match your customers' habits. A superpower that the competition cannot replicate.

Shibanti Banerjee

Unlock Retail Site Selection: 8 Strategies to Find Your Most Profitable Next Location.

Retail site selection is no longer a guessing game, it requires insights to make the strategic moves to capitalize on the next big opportunity for a business.

Shibanti Banerjee

AdTech & MarTech

Geofencing marketing: What is it, how it works, and why your business needs it

Discover how geofence marketing can help you effectively reach your target audience with personalized content, and bettering the user experience.

Shibanti Banerjee

Building footprint: What is it and why is it beneficial?

Discover why building footprint is one of the most important sources for understanding an area of interest, how it can be used across a wide variety of industries.

Shibanti Banerjee

Imprecisions & inaccuracies in geospatial data

Data has become a valuable tool and source for businesses executing crucial strategies, but it has its flaws. Explore how imprecisions and inaccuracies occur in geospatial data.

Shibanti Banerjee

Market Research

UK-based research company, BMG, cuts cost on Bubble Gum study using our Footfall Data.

Read about how Echo Analytic's helped BMG gain better insights into how an anti-litter campaign would perform.

How do you assess the quality of a POI dataset?

This blog will guide you through a rundown on how to assess the quality of the Point of Interest (POI) data.

Six industries that could benefit from geospatial data

Within the world of technology, data has become the most important resource in the 21st century. Read how Geospatial data can benefit six different industries.

Get to know the essentials of POI data

Learn about what POI data is and how it has become imperative for businesses to make critical decisions derived from high quality data.

Why your stable match rates might be hiding a performance crisis. Discover how behavior-validated household IPs create more reliable targeting

Why high match rates can still lead to poor performance—and how unstable IP data is the hidden culprit.

Monika Hriczucsah

Privacy-first location intelligence: Unlocking marketing precision without personal data

Discover how H3-8 enables privacy-first geographic marketing with better insights, CTV precision, and scalable community-level intelligence.

Monika Hriczucsah

Market Intelligence

Market positioning with geospatial data

Explore how geospatial data transforms market understanding by enhancing decision-making and optimizing resource allocation for businesses.

Marc Kranendonk