Products

Explore the latest updates, features, and use cases for our location intelligence products. Get tips, deep dives, and real-world applications to help you get the most out of our tools.

Location-Based Marketing

Transforming Commuter Flow Mapping with Mobility Data

Using mobility data and GIS to map commuter flows for smarter planning and site decisions.

Noyotzin Flores

Location-Based Marketing

Transforming Commuter Flow Mapping with Mobility Data

Using mobility data and GIS to map commuter flows for smarter planning and site decisions.

Noyotzin Flores

Mobile location data for predictive analytics

Explore how mobile location data and predictive analytics enhance decision-making, optimize operations, and improve customer experiences across industries.

Monika Hriczucsah

5 best practices for geospatial data interoperability

Discover best practices for ensuring geospatial data interoperability, enhancing collaboration, and improving data quality across various industries.

Monika Hriczucsah

3 ways footfall data improves retail decisions

Learn how footfall data can optimize retail decisions, from marketing strategies to enhancing customer experiences and boosting sales.

Monika Hriczucsah

AdTech & MarTech

Christmas ad season starts now: Why ad agencies are prepping Q4 plans early; and how Echo Analytics adds real-world precision

Ad agencies are locking in Q4 plans early, and real-world location data is now the line between broad spend and precise, outcome-driven targeting.

Miqdad Haidermota

Cross-visitation

What is cross-visitation data? How customer movement patterns drive real business outcomes

Learn how cross-visitation data shows where customers go before and after visits, helping brands, retailers, and consultants shape strategy and boost ROI.

Noyotzin Flores

Location-Based Marketing

Why precision is the new reach: A marketer’s perspective on location data that performs

Learn why precision in location data now matters more than ever to marketers. Discover how accurate targeting drives campaign performance and ROI.

Monika Hriczucsah

Location data is redefining customer segmentation

Explore how location data enhances customer segmentation, enabling businesses to target effectively, optimize operations, and improve marketing strategies.

Marc Kranendonk

Market Intelligence

Mobile location data vs. traditional demographic data

Explore the powerful synergy between mobile location data and traditional demographic data to enhance marketing strategies and improve customer engagement.

Marc Kranendonk

Cross-visitation

Cross-visitation patterns in retail analytics

Explore how cross-visitation data transforms retail strategies by uncovering customer behavior, enhancing experiences, and identifying growth opportunities.

Marc Kranendonk

Location-based SWOT analysis for retail strategy

Unlock the potential of your retail strategy with a location-based SWOT analysis that combines data insights for smarter site selection.

Marc Kranendonk

How to analyze seasonal travel behavior with geospatial data

Learn how to leverage geospatial data to analyze seasonal travel patterns and enhance business strategies across various industries.

Marc Kranendonk

The value of processing data: Turning POIs into actionable insight

Understand the value of processing POI data for transforming it into actionable business insights.

Marc Kranendonk

Cross-visitation

How cross-visitation insights improve marketing

Explore how cross-visitation insights enhance marketing strategies by analyzing customer behavior and optimizing targeting.

Marc Kranendonk

Unlock the power of POI data to boost your business decision-making

Discover how POI data can transform your business and give you a competitive edge.

Marc Kranendonk

Cross-visitation data: How it works

Explore how cross-visitation data reveals customer movements, enhances marketing strategies, and identifies partnership opportunities.

Marc Kranendonk

The more, the better? What we can learn from Foursquare’s open-source 100M POI dataset

Foursquare has launched an extensive open-source POI dataset—but is it a case of quality versus quantity?

Marc Kranendonk

The essential criteria when choosing the right POI data

Explore five essential factors to guide your POI data purchase and help you select the ideal POI data provider for your needs.

Margaret Hoffecker

Mapping success: Optimizing business strategies with geospatial data solutions

Explore how businesses can elevate strategies by weaving geospatial data solutions into their game plan.

Shibanti Banerjee

Footfall Attribution

The impact of foot traffic analytics on retail strategy

Discover how foot traffic analytics helps retailers understand their consumers while outmaneuvering their competitors.

Marc Kranendonk

Data Enrichment

What is geospatial data? Unlocking the future through location-based insights

Geospatial data is more than coordinates; it’s the foundation of our increasingly interconnected world, it’s the information that tells us where things are and what they are.

Shibanti Banerjee

GeoPersona: Revolutionizing consumer insights with geospatial intelligence

Delve into how GeoPersona employs geospatial intelligence to enhance audience segmentation.

Alexandre Outman

GeoPersona: Unlock Unparalleled Consumer Insights With Privacy-Focused Audience Segmentation.

Read about Echo's revolutionary new product for audience segmentation, GeoPersona. We are redefining the standards of segmentation with real-world mobility data.

Shibanti Banerjee

Navigating the future: A 2024 guide to Points of Interest (POIs)

Welcome to our guide to Points of Interest (POIs) for 2024. Discover what they are, their value, applications, and more!

Marc Kranendonk

Master POI attributes: How to elevate your business with precise location insights

Understand the potential of your business with expert insights on POI attributes. Learn how leveraging precise location data can elevate your business strategies.

Shibanti Banerjee

Building footprint: What is it and why is it beneficial?

Discover why building footprint is one of the most important sources for understanding an area of interest, how it can be used across a wide variety of industries.

Shibanti Banerjee

Imprecisions & inaccuracies in geospatial data

Data has become a valuable tool and source for businesses executing crucial strategies, but it has its flaws. Explore how imprecisions and inaccuracies occur in geospatial data.

Shibanti Banerjee

How do you assess the quality of a POI dataset?

This blog will guide you through a rundown on how to assess the quality of the Point of Interest (POI) data.

Get to know the essentials of POI data

Learn about what POI data is and how it has become imperative for businesses to make critical decisions derived from high quality data.

Market Intelligence

Market positioning with geospatial data

Explore how geospatial data transforms market understanding by enhancing decision-making and optimizing resource allocation for businesses.

Marc Kranendonk

Make better decisions with Echo.

Empower your business with Echo location intelligence today