Press Release

Today, Echo Analytics announced its approved status as the latest member to join IAB Europe’s Transparency and Consent Framework v2.2 TCF.

Launched in April 2018, the TCF is a voluntary, cross-industry standard. It uses standardization to help the online industry comply with specific requirements of the ePrivacy Directive and GDPR. The TCF applies principles and obligations from these laws within the online context, considering relevant guidance from the EDPB and national Data Protection Authorities.

Developed by IAB Europe with input from online industry organizations and professionals, the Transparency and Consent Framework (TCF) aims to provide a consistent user experience for privacy choices. It facilitates collaboration between website and app publishers (first parties) and technology partners (third parties or members) involved in advertising and content delivery, personalization, and measurement.

The IAB's Transparency and Consent Framework (TCF) allows users to manage their consent for data processing and exercise their right to object. It incorporates guidelines from Data Protection Authorities and legal precedents to establish practical standards for informing users, offering privacy options, and honoring their choices.

“Transparency and user trust are foundational to everything we do at Echo. Joining the IAB Transparency and Consent Framework underlines our commitment to privacy-first data practices and helps us support our clients in delivering responsible, consent-based experiences. Aligning with TCF v2.2 ensures we remain at the forefront of compliance while upholding the highest standards for ethical data use.” —Sebastien Rigoigne, CEO & Co-Founder, Echo Analytics

For more information about the TCF v2.2, visit here.