Uncover Mobility Trends in Your Consumers' Journey.

Employ Echo’s mobility data to analyze the latest trends and mobility patterns. Decode customer journeys, measure visitor frequencies, and map your competitive landscape.

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Unlock the Potential of Mobility Data.

Obtain an in-depth picture of a physical location based on the activity in & around a Point of Interest over time.

“Explore the who behind the what.”
Echo’s mobility data empowers you to dig deeper into consumer profiles, eliminate gaps in your trade area and discover untapped sites of action. Leverage Echo's Activity datasets to identify new growth opportunities & gain competitive advantage.
This data is non-PII and GDPR - compliant.

Skip to insights without the hassle:

Teleportation, hotspot interferences, and inaccurate locations are common with regular activity data. But not at Echo. Here we do the heavy lifting, so you can go straight to the results.

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Footfall

Number of unique visitors and visits to a place and around. Average dwell time and repeated visits.

Market Analysis

The top 10 brands or categories most visited by visitors to the Point Of Interest.

Customer Journey

The top 10 most visited brands and categories by visitors; before and after visiting the selected place

How Companies Are Leveraging Activity.

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Retail

Marketing & Adtech

FMCG

Data Analytics

What you get with Echo's Activity Package.

High Accuracy

Precision

Global Data Coverage

Recency

Plug & Play Delivery

Consistent Service

Activity Data Schema.

Name
Definition
Format
echo_poi_id
A POI's unique and consistent Identification code created by Echo Analytics
string
echo_poi_id_v2
An improved version of our echo_poi_id. End of Q3/early Q4 this attribute will be rename as echo_poi_id and will replace the current version 1.
string
poi_name
Specific name of the physical place of interest
string
brand
A label indicating which chain/franchise the entity is operated by if any. At Echo an entity is only considered a brand if it has more than 3 physical locations and has a proprietary website
string
tier1_category
Echo Analytics has its own taxonomy which indicates which industry the POI falls under. Tier 1 indicates the least granular category E.g Retail
string
tier2_category
Echo Analytics has its own taxonomy which indicates which business the POI operates in. Tier 2 indicates the most granular category level E.g. Clothing Stores
string
tier1_naics_code
The code that belongs to the highest level tier of the North American Industry Classification System
integer
tier1_naics_category
The category that belongs to the highest level tier of the North American Industry Classification System
string
tier2_naics_code
The code that belongs to the second highest level tier of the North American Industry Classification System
integer
tier2_naics_category
The category that belongs to the second highest level tier of the North American Industry Classification System
string
tier3_naics_code
The code that belongs to the third highest level tier of the North American Industry Classification System
integer
tier3_naics_category
The category that belongs to the third highest level tier of the North American Industry Classification System
string
tier4_naics_code
The code belongs to the second to last level tier of the North American Industry Classification System
integer
tier4_naics_category
The category that belongs to the second to last level tier of the North American Industry Classification System
string
tier5_naics_code
The code that belongs to the lowest level tier of the North American Industry Classification System
integer
tier5_naics_category
The category that belongs to the lowest level tier of the North American Industry Classification System
string
business_status
This indicates whether the POI is operational temporarily closed or permanently closed
string
full_address
Full address of the POI it contains all available information about the address. (street name street number admin boundaries zip code etc.)
string
street_address
Street number street name
string
zip_code
Zip code
string
admin_boundary_3
City village town
string
admin_boundary_2
Municipality Suburb County
string
admin_boundary_1
State region
string
country_code
The country where the POI is located in a 2-letter ISO code format
string
latitude
The standard latitude in decimal degrees truncated to 5 digits (approx. 1.11 meter accuracy)
float
longitude
The standard longitude in decimal degrees truncated to 5 digits (approx. 1.11 meter accuracy)
float
geo_h3_id_level_10
A unique identifier for each H3 area (H3 = Uber's Hexagonal Hierarchical Spatial Index a grid system with different granularity levels). At Echo we use Level 10 which has an area of approximately 15 meters
string
parent_organization
A legal entity that runs the stated brand/franchise. This is the indicator of the business group that the company is listed under Eg: Esso is owned by the Parent Organization Exxon Mobil Corporation
string
stock_ticker
The stock ticker symbol is a unique series of letters associated with publicly listed parent organisations E.g. McDonald's = MCD
string
opening_hours
Indicates the operating hours of the POI business (if applicable). Operating hours formatting can vary for each POI. E.g. (Mo-Fr 09:00-19:30; Sa 10:00-17:00)
string
phone_number
The phone number of the POI business (if applicable). E.g. +33673647563
string
website
URL of the official website tied to the POI business. Can sometimes be just the domain name of the company itself can be a Facebook page associated to the business or can be a detailed URL of the specific store of that chain
string

Activity Data Sample.

echo_poid_id_v2
poi_name
brand
tier1_category
tier2_category
tier1_naics_code
tier1_naics_category
tier2_naics_code
tier2_naics_category
tier3_naics_code
tier3_naics_category
tier4_naics_code
tier4_naics_category
tier5_naics_code
tier5_naics_category
business_status
full_address
street_address
zip_code
address_boundary_3
address_boundary_2
address_boundary_1
country_code
latitude
longitude
geo_h3_id_level_10
parent_organization
stock_ticker
opening_hours
phone_number
website
date_range_start
date_range_end
footfall_around_poi
unique_visitors
visits
avg_visits_per_visitor
median_dwell_time
2222-2222@5z4-z6v-cyv
Sunset & Palisades
STARBUCKS
food and dining
beverages
72
Accommodation and Food Services
722
Food Services and Drinking Places
7225
Restaurants and Other Eating Places
72251
Restaurants and Other Eating Places
722514
Cafeterias Grill Buffets and Buffets
OPERATIONAL
514 Palisades Drive Los Angeles Los Angeles County California 90272 United States
514 Palisades Drive
90272
Los Angeles
Los Angeles County
California
US
34.04486
-118.5516
8a29a1830557fff
STARBUCKS CORPORATION
NASDAQ: SBUX
"{""Monday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Tuesday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Wednesday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Thursday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Friday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Saturday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Sunday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}]}"
1 310 573 4138
https://www.starbucks.com/store-locator/store/1007094/sunset-palisades-514-palisades-drive-pacific-palisades-ca-902722844
26/06/2023
02/07/2023
3065
411
532
1.29
75
2222-2222@5z4-z6v-cyv
Sunset & Palisades
STARBUCKS
food and dining
beverages
72
Accommodation and Food Services
722
Food Services and Drinking Places
7225
Restaurants and Other Eating Places
72251
Restaurants and Other Eating Places
722514
Cafeterias Grill Buffets and Buffets
OPERATIONAL
514 Palisades Drive Los Angeles Los Angeles County California 90272 United States
514 Palisades Drive
90272
Los Angeles
Los Angeles County
California
US
34.04486
-118.5516
8a29a1830557fff
STARBUCKS CORPORATION
NASDAQ: SBUX
"{""Monday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Tuesday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Wednesday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Thursday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Friday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Saturday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Sunday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}]}"
1 310 573 4138
https://www.starbucks.com/store-locator/store/1007094/sunset-palisades-514-palisades-drive-pacific-palisades-ca-902722844
03/07/2023
09/07/2023
3181
427
544
1.27
55
2222-2222@5z4-z6v-cyv
Sunset & Palisades
STARBUCKS
food and dining
beverages
72
Accommodation and Food Services
722
Food Services and Drinking Places
7225
Restaurants and Other Eating Places
72251
Restaurants and Other Eating Places
722514
Cafeterias Grill Buffets and Buffets
OPERATIONAL
514 Palisades Drive Los Angeles Los Angeles County California 90272 United States
514 Palisades Drive
90272
Los Angeles
Los Angeles County
California
US
34.04486
-118.5516
8a29a1830557fff
STARBUCKS CORPORATION
NASDAQ: SBUX
"{""Monday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Tuesday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Wednesday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Thursday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Friday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Saturday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Sunday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}]}"
1 310 573 4138
https://www.starbucks.com/store-locator/store/1007094/sunset-palisades-514-palisades-drive-pacific-palisades-ca-902722844
10/07/2023
16/07/2023
2911
400
540
1.35
96.5
2222-2222@5z4-z6v-cyv
Sunset & Palisades
STARBUCKS
food and dining
beverages
72
Accommodation and Food Services
722
Food Services and Drinking Places
7225
Restaurants and Other Eating Places
72251
Restaurants and Other Eating Places
722514
Cafeterias Grill Buffets and Buffets
OPERATIONAL
514 Palisades Drive Los Angeles Los Angeles County California 90272 United States
514 Palisades Drive
90272
Los Angeles
Los Angeles County
California
US
34.04486
-118.5516
8a29a1830557fff
STARBUCKS CORPORATION
NASDAQ: SBUX
"{""Monday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Tuesday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Wednesday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Thursday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Friday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Saturday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Sunday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}]}"
1 310 573 4138
https://www.starbucks.com/store-locator/store/1007094/sunset-palisades-514-palisades-drive-pacific-palisades-ca-902722844
17/07/2023
23/07/2023
3131
445
567
1.27
46
2222-2222@5z4-z6v-cyv
Sunset & Palisades
STARBUCKS
food and dining
beverages
72
Accommodation and Food Services
722
Food Services and Drinking Places
7225
Restaurants and Other Eating Places
72251
Restaurants and Other Eating Places
722514
Cafeterias Grill Buffets and Buffets
OPERATIONAL
514 Palisades Drive Los Angeles Los Angeles County California 90272 United States
514 Palisades Drive
90272
Los Angeles
Los Angeles County
California
US
34.04486
-118.5516
8a29a1830557fff
STARBUCKS CORPORATION
NASDAQ: SBUX
"{""Monday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Tuesday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Wednesday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Thursday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Friday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Saturday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}] ""Sunday"": [{""from"": ""05:30 AM"" ""to"": ""06:30 PM""}]}"
1 310 573 4138
https://www.starbucks.com/store-locator/store/1007094/sunset-palisades-514-palisades-drive-pacific-palisades-ca-902722844
24/07/2023
30/07/2023
2465
414
553
1.34
72

Request a data sample

Curious to know what our data look like? Request a sample and see for yourself!

How companies are benefiting with Echo.

We're working with a number of sports teams and their stadiums, several major baseball and basketball teams here in North America.

We’ve used both Echo POI and Mobility data to service that, especially in Canada. There’s only one baseball team in the country in the professional leagues. So you can guess who we’re working with.

Asif Khan, founder and CEO of GroundLevel Insights
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