Catchment Area.

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Catchment area is the geographical zone from which a business draws customers. Conduct catchment area analysis using Echo's data to decode customer behavior and mobility, optimize ROI, and target the right audience. This analysis reveals customer origins, penetration rates, and location performance, aiding strategic decisions on store openings and closures.

Catchment area of Gucci stores in New York City
Gucci reconsidering store locations

The dataset shows that two of the Gucci stores in New York City share the same catchment area, demonstrating that both of these stores capture the same customers from the same parts of the city.

With these insights in mind, Gucci could consider closing down one of the stores so as not to create a cannibalization effect, or they can identify a new store location.

Understand Market Penetration
Discover the depth of your market reach and effectiveness in attracting customers within your catchment area, allowing you to focus your conversion efforts.
Maximize ROI
Gather insights into customer behavior, enabling you to focus marketing efforts more effectively and maximize overall ROI.
Site Selection
Strategically scout out future store locations that align with your target customer base, ensuring new locations are strategically positioned to maximize customer reach and engagement.
Industries we specialize in.

Explore how our products and use cases can be used across the different industries we specialize in. If you have any questions about these industries and what we can do with them feel free to get in touch and we can schedule a call and blablabla.

The Best Decisions are Made With Echo.

"Unlike other solutions that merely provide raw data or aggregated information at a broad level, Echo stands out by offering a unique approach.

It allowed us to delve deeper, describing how individual shops and businesses attract people, thereby providing a detailed geographic view of the commerce-driven population."
Jaime Nieves
Data & Location Services Manager

Make Better Decisions with Echo.

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