Footfall Attribution.
Analyze foot traffic patterns to inform store strategy, marketing, and resource allocation. GeoPersona provides sociodemographic and affinity data. Use footfall data to identify high-traffic areas, assess existing locations, and target specific audiences, enhancing competitiveness and customer experiences.
Looking at five Target stores in New York City, we see the density of visitors and the conversion rates for each store. The higher the hexagon is, the more total visitors there are; the darker the color, the higher the conversion rate.
We observe the differences in the percentage of the footfall certain stores capture and turn into visits.
This gives companies like Target insights into the highest performing stores.
Explore how our products and use cases can be used across the different industries we specialize in. If you have any questions about these industries and what we can do with them feel free to get in touch and we can schedule a call and blablabla.
The best decisions are made with Echo.
We’ve used both Echo POI and Mobility data to service professional sports teams, especially in Canada. There’s only one baseball team in the country in the professional leagues. So you can guess who we’re working with.
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