Echo Blog.

Geospatial data is more than coordinates; it’s the foundation of our increasingly interconnected world, it’s the information that tells us where things are and what they are.

Delve into how GeoPersona employs geospatial intelligence to enhance audience segmentation.

Read about Echo's revolutionary new product for audience segmentation, GeoPersona. We are redefining the standards of segmentation with real-world mobility data.

Welcome to our guide to Points of Interest (POIs) for 2024. Discover what they are, their value, applications, and more!

Understand the potential of your business with expert insights on POI attributes. Learn how leveraging precise location data can elevate your business strategies.

Discover why building footprint is one of the most important sources for understanding an area of interest, how it can be used across a wide variety of industries.

Data has become a valuable tool and source for businesses executing crucial strategies, but it has its flaws. Explore how imprecisions and inaccuracies occur in geospatial data.

This blog will guide you through a rundown on how to assess the quality of the Point of Interest (POI) data.

Learn about what POI data is and how it has become imperative for businesses to make critical decisions derived from high quality data.

While Google’s changing plans for cookies might confuse everyone, those who utilize first-party data, invest in contextual advertising, and prioritize privacy will prosper.

H&M's share price drops 14% after Q2 earnings: foot traffic data reveals impact of weather, competition, and changing consumer behavior on sales

Explore how FMCGs can utilize demand sensing with reliable location data to transform supply chain management.

Through this article, Vatsal Tolasaria, Product Manager at Echo, shares his insights on the future of AdTech and the role location plays within it.

Retail site selection is no longer a guessing game, it requires insights to make the strategic moves to capitalize on the next big opportunity for a business.

Within the world of technology, data has become the most important resource in the 21st century. Read how Geospatial data can benefit six different industries.

Discover insightful foot traffic trends from Taylor Swift’s Eras Tour. Explore the factors that drive visits to Paul bakeries, Sephora, and other major chains.

Discover how location intelligence can significantly enhance your position during lease renegotiations and support your company's growth and long-term profitability.

Discover how site selection analysis is applicably used across various industries, uncovering how it helps businesses in these sectors make better decisions. 

The post-cookie world is on the horizon. It's time to innovate in the way companies connect and engage with their target audience while respecting privacy and providing value.

Understanding your competition is key, and location intelligence is the secret weapon. Explore how geospatial data unlocks insights into market trends and competitor strategies.

Imagine the ability to tailor your marketing strategies, store layouts, and operating hours to match your customers' habits. A superpower that the competition cannot replicate.

Discover how geofence marketing can help you effectively reach your target audience with personalized content, and bettering the user experience.

Read about how Echo Analytic's helped BMG gain better insights into how an anti-litter campaign would perform.