Echo Blog.

Delve into how GeoPersona employs geospatial intelligence to enhance audience segmentation.

Read about Echo's revolutionary new product for audience segmentation, GeoPersona. Redefining the standards of segmentation with a non-PII GDPR compliant tool that uses real-world mobility data to enrich your understanding of customers.

Welcome to our guide to Points of Interest (POIs) for 2024. Discover what they are, their value, applications, and more!

Understand the potential of your business with expert insights on POI attributes. Learn how leveraging precise location data can elevate your business strategies.

Discover why building footprint is one of the most important sources for understanding an area of interest, how it can be used across a wide variety of industries such as retail, insurance, mapping, and telecommunications.

Data has become a valuable tool and source for businesses executing crucial strategies, but it has its flaws. Explore how imprecisions and inaccuracies occur in geospatial data, and how it can impact your business.

Discover the world of geospatial data and how it helps companies innovate and help them gain critical understanding of POI data, footprints, and mobility insights.

This blog will guide you through a quick rundown on how to assess the quality of the Point of Interest (POI) data to assure you know what to look for when selecting the right data set provider.

Learn about what POI data is and how it has become imperative for businesses to make critical decisions derived from high quality data.

Explore how FMCGs can utilize demand sensing with reliable location data to transform supply chain management.

Through this article, Vatsal Tolasaria, Product Manager at Echo, shares his insights on the future of AdTech and the role location plays within it.

Retail site selection is no longer a guessing game, it requires insights to make the strategic moves to capitalize the next big opportunity for a business. This blog delves deep into why location data and in-depth analytics can help businesses make the right choices in their site selection strategies.

Within the world of technology, data has become the most important resource in the 21st century. In order to stay ahead of the competition, businesses must use internal and external data sets, regardless of the industry. Read how Geospatial data can benefit six different industries.

Discover insightful foot traffic trends from Taylor Swift’s Eras Tour. Explore the factors that drive visits to Paul bakeries, Sephora, and other major chains.

Discover how location intelligence can significantly enhance your position during lease renegotiations and support your company's growth and long-term profitability.

Discover how site selection analysis is applicably used across various industries, uncovering how it helps businesses in these sectors make better decisions. 

The post-cookie world is on the horizon. It's time to innovate in the way businesses and marketers connect and engage with their target audience, whilst respecting privacy and providing value. Learn about how you can future-proof your business in the cookieless world with location intelligence.

Understanding your competition is key in today's market, and location intelligence is the secret weapon. This blog explores how geospatial data unlocks insights into market trends and competitor strategies, enabling businesses to strategically outmaneuver rivals and capture new opportunities.

Picture being able to tailor your marketing strategies, store layouts, and operating hours to perfectly match your customers' habits. This is a superpower that gives you advantages the competition cannot replicate.

Discover how geofence marketing can help you effectively reach your target audience with personalized content, and bettering the user experience.

Read about how Echo Analytic's helped BMG gain better insights into how an anti-litter campaign would perform.